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OCCUPATION
PROFILE
PROFILE
- Statewide
- Western Prosperity Zone
- Southwest Prosperity Zone
- North Central Prosperity Zone
- Northeast Prosperity Zone
- Northwest Prosperity Zone
- Piedmont-Triad Prosperity Zone
- Sandhills Prosperity Zone
- Southeast Prosperity Zone
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Marketing
- Annual Median Wage$ 132,410$79,990
$201,350Annual NC Wage Range
Growth Rate
Slow Growing
- Advertising and promotions managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, financial staff, and others to develop strategies and materials.
What do they typically do
- Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
- Plan promotional campaigns such as contests, coupons, or giveaways
- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Negotiate advertising contracts
- Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
- Develop pricing strategies for products or services marketed to the target customers
- Meet with clients to provide marketing or related advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Number of Jobs
Average AnnualJob Growth +0.6%Job Opening 18Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsMoreLicenseN/AMore
NC Workforce CredentialsPrivate Training Programs187198Change 11